Imagine Point, a business solutions provider that develops technology platforms for operations and resource management, entered the University of Nebraska Technology Park’s Incubator Program on November 1.
Imagine Point co-founder and CEO Dr. Ashu Guru said that his company’s mission is to provide its clients with systems and applications that manage their information while providing them with channels for decision support, marketing and process optimization. The company’s expertise in simulation and creative problem solving has already helped clients of varying sizes.
An integral part of Imagine Point’s product line is a software as a service (SaaS) application called ImagineSurvey (www.ImagineSurvey.com). ImagineSurvey is an online survey system that offers clients a versatile system to perform online data gathering; whether it is for market research or feedback analysis. ImagineSurvey is available in both a Professional Series and an Enterprise Series licensing. ImagineSurvey distinguishes itself from other web survey tools on the market in a number of ways, such as allowing multimedia content to be incorporated into the survey process or allowing Enterprise clients to incorporate the survey application into their own web interface. It is just one example of the type of custom web applications Imagine Point is able to offer.
Launched in 2006, ImagineSurvey has given a number of clients the ability to reach their target customer base cost-effectively and efficiently. Satisfied customers such as Marcella Ganow, Director of Finance for the Game Publishers’ Association, have already expressed their satisfaction with the service. “ImagineSurvey was a new tool for us this year in completing our annual membership survey. It provided a simple tool to reach out and efficiently survey our membership. ImagineSurvey was just the solution we needed,” Ganow said.
Guru said that the service they provided for the Game Publishers’ Association exemplifies the kind of success Imagine Point plans to help companies realize.
“We successfully utilize global resources to provide value-added, highly effective and creative solutions for our clients. We are passionate about our spirit of customer-orientation and our focus on exemplary quality in our solutions, services and products,” Dr. Guru said. “As a business solutions provider, our strength is in utilizing technology to develop solutions that will help clients streamline their business processes, focus on their bottom line and assist them in improving the profitability of their business.”
Guru and his partner, company co-founder and Chairman Yoon Wong, said that their decision to form Imagine Point stems from their technology based education and years of custom programming experience. Wong graduated from the University of Nebraska-Lincoln with a master’s degree in computer science in 1998 and Guru obtained a Ph.D. in industrial and management systems engineering from UNL in 2004. Both entrepreneurs were employed in technical development and support positions with UNL’s Telecommunications and Information Technology Department.
Wong and Guru launched Imagine Point as a custom applications builder. The business evolved into a solutions provider – offering a series of proprietary web-application products that can be customized to interface with or replace existing client applications.
Wong said that he considers the move to the Technology Park a major milestone for Imagine Point. “I often marvel how one event led to another within such a short period of time,” Wong said. “Today Imagine Point is growing stronger than ever as we are able to offer additional business solutions to our customers. We are in a better position to take advantage of various opportunities in terms of cutting-edge technology, work force and innovation.”
Three clients have already purchased Imagine Point’s software, and negotiations are in the works with a fourth. In the future, the company’s founders hope to make Imagine Point a prominent technology solution provider in Nebraska and across the country.
Technology Park President Steve Frayser said that he believes Imagine Point has potential considering the founders’ experience and business goals.
“By securing a customer base prior to formally launching their firm they have positioned themselves to support initial growth through sales revenues,” Frayser said.